Volcafe Way in Guatemala

Roberto Cardona leads Volcafe Way in Guatemala.

For a week in February 2017, Volcafe Way Farmer Support Organization (FSO) leaders from Costa Rica, Honduras and Guatemala traveled together, playing host and guest in each other’s countries. They showed off their progress of the previous year, considered what they do differently, and looked for successful practices to bring back to their teams. The day after their travels, we caught up with Roberto Cardona, the FSO leader in Guatemala, as he drove between Guatemala City and Antigua, to the Pastores Mill (above).


Roberto Cardona: I’m in charge of the Volcafe Way operation in Guatemala. I have two coordinators, one in the west of the country and the other in the east/center. And we have six technical assistants — three in the center/east and three in the west, in Huehuetenango.

What we’ve done is start the implementation of model farms in all the different areas, and I follow up on the work and how the teams are collecting data from the producers and analyzing it to understand what are the most important challenges. Based on that, we plan out the whole year and the work we need to do.

From Guatemala to Indonesia and back

Originally from Guatemala, I was  also based in Indonesia for six years, for Volcafe. I established what we’d now call the Farmer Support Organization (FSO) and was in charge of that there. Basically, we were forming farmer groups for Rainforest Alliance (RFA) certifications, and Starbucks Café Practices and UTZ. We established model farms and farmer field schools, and the teaching part of the program was really similar to what we’re doing here now with Volcafe Way.

The challenges in Indonesia were different: the culture, language, the coffee process are totally different from here. It’s also a different religion. It was very complicated. But the cultural immersion was the best part of the experience. I was basically thrown into the mountains, to see what I could do there. It was a very rich experience. It really opens your mind to acknowledge and accept that everybody has a different way to think, and that you need to accept that.

More recently, just this last week, we were with the FSO teams from Costa Rica and Honduras, visiting our model farms and showing off the work that we’re doing in Huehuetenango and Cubulco. And to see how much the people we work with, the technical assistants and the coordinators, how much they’ve grown, and how they’re making the Volcafe Way a part of their lives. It was really amazing. That’s what we saw in the field just now, and it’s exactly what we were hoping for, from the beginning of this program.

No really, plants talk to us

At the conclusion meeting, we were discussing the things we saw over the week, and I commented about one of the guys in Costa Rica, Alonso Rubi, how he can really see a coffee plantation and know what he needs to do. He’s very knowledgeable about the coffee plant, and how it reacts, and how do you use that reaction many years from now. It’s something amazing that we need to do more of here – really train our eyes and our feelings to be paying attention.

Because, plants talk to us. They don’t actually speak, but there are so many things that, if you pay attention to them, they’re telling you: You don’t need to do this right now, please do something else that can help me better.

We went to a model farm and did a pruning. We have three cycle prunings at this farm, which is actually a really good farm. And one of the guys was very surprised that we did this pruning. He said, “This is a really good farm, it’s producing like 2 tons per hectare. And if you see after the pruning, the preparation of the plant” — the preparation is all the new growth of the plant — “the preparation is still very slow, so you cannot prune this year. You need to let it go for now.”

I was like, wow! It really opened my eyes. I’ve never seen that, and people I work with had never seen that. And, the pruning was fine. But, that was something we always need to see more — someone really paying attention to the details, to the plant. The plant is actually telling you not to prune this year, even though it’s on a planned cycle. It’s saying it’s not ready. So we decided to leave the rest, and next year we’ll come back. And I have to say, we’re always careful. We take very seriously the practices we do, and the advice we give. But this was different. It was about being tuned in to the plant and really paying attention.

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